Michelle Walder: “Talent is evenly distributed through the population but opportunity unfortunately isn’t. The way we’ll encourage change is to be visible”

The sports industry in general is known for being hugely male-dominated, however when it comes to key senior roles in organisations such as football clubs, the number of women is even fewer. Michelle Walder is one of Brighton and Hove Albion’s Non-Executive Directors and also the Chair of the Women’s and Girls’ clubs. I spoke […]

Harriet Drudge: “Work hard and don’t expect things to just happen for you. You make your own luck!”

Social Media has quickly become a vital tool in reaching fans and particular communities. The online football world is constantly growing and so for people wanting to grow a brand, it can be hugely useful. Harriet Drudge was FourFourTwo’s first Social Media Editor. The role required strategy behind driving traffic to their website, matchday analysis, […]

Flo Allen: “always play with a smile on your face!”

Women’s football has seen a huge surge in popularity in recent years, however funding for girls’ football doesn’t seem to have kept up with this demand. This means many of those wanting to participate have to travel further distances to clubs or academies than their male counterparts have to. Someone who has had to move […]

Beth Mead: My advice would be “play with no fear”

In recent years the popularity and awareness of Women’s football has seen a huge increase with improved TV coverage and the success of the England Women’s team at the 2015 FIFA Women’s World Cup, in which the Lionesses finished in 3rd place. Last year’s Women’s European Championship was covered on Channel 4, with every England […]